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Protection At What Cost?

Every phone case is equivalent to 20 plastic bags.
Over 1 billion are sold worldwide each year, and more than 99% end up as waste.

1B+

Global phone cases sold annually

99%

End up as waste

20x

The plastic bag equivalent

We’re doing something about it.

In 2013, we started with materials science.
Since then, we've continuously redefined drop protection, leading to 2026, when we earned the GUINNESS WORLD RECORDS™ title of highest drop of a mobile phone in a phone case (natural landforms)

Protection got more complex. So did the materials.
We protected phones. Recovery got harder.
Is that really protection?

Under 1% Recyclable

Phone cases:
Dead last.

Solar, automotive, even electronics
have made real progress in recycling.
Phone cases aren't hard to recycle—yet almost no one does. Fewer than 1% are recycled today.

Solar

99%

Automotive

75%

Electronics

45%

Phone Cases

<1%

Sources for material recovery rates: Solar Energy: approx. 99% (Science Direct, Solar Materials), Automotive: approx. 75% (IOP Science, Industry Research), ICT Industry: approx. 45% (Europa.eu, IDTechEx), Phone Cases: <1% (RHINOSHIELD internal industry estimate, not from an external study) Methodologies and reporting standards vary across sources; figures are provided for cross-industry directional comparison only.

So we chose a different path.

Every choice bends this curve.

Plastic's future isn't decided yet.
OECD projections show the curve can still be rewritten.
We chose the lowest path.

Global plastic use: where we're headed

Without action, global plastic use will nearly triple by 2060. But strong policy and circularity can flatten this curve—even as demand grows.

Historical data
No action taken
Recycled content, less virgin plastic
Material recovery + recycled content + potential to reduce virgin plastic use (RHINOSHIELD’s design approach)
0 Mt200 Mt400 Mt600 Mt800 Mt1000 Mt1200 Mt1400 MtPlastic use (million tonnes/year)195019601970198019902000201020192025203020352040205020601,231 Mt820 Mt630 Mt

Source: OECD (2022), Global Plastics Outlook: Policy Scenarios to 2060, OECD Publishing, Paris. Historical data from Our World in Data. "Recycled content, less virgin plastic" corresponds to OECD's official "Global Ambition" scenario. "Higher circularity + recycled content + less virgin plastic" is an illustrative extension beyond that baseline — global demand will keep growing with population and economic growth, but circularity can displace an increasing share of virgin plastic production over time. This extended pathway is not an official OECD forecast.

How We Do It

From Belief to Action

We rethought phone case protection from the ground up:
rigorous testing, material recovery, and a case collection system.

Standards that hold up.

RHINO Standard

Standards
that hold up.

From in-house testing to independent SGS and TÜV assessments, to a GUINNESS WORLD RECORDS™ title—each backed by evidence.

One material. Designed for recyclability.

Mono-Material Design

One material.
Designed for recyclability.

Mixed materials can complicate recycling.
Case after case, we use a mono-material approach to support recovery and recyclability.

Old case, next chapter.

Join RHINOLOOP®

Old case,
next chapter.

Send back your old case.
Recovered material can be reused in new cases. Recycled content is validated under UL ECVP 2809-2.

Approach & Journey

Seven Steps. One Material Loop.

From material input to recovery, see how each step connects.

STEP 00

Rebirth

Let's Talk About It

Do you really know the case you touch 100 times a day?

You're careful choosing a case.
Good looks, good grip, solid drop protection,
the right price.

But what about material safety and environmental claims?
Maybe it's time to ask.

Don't just take our word for it.
Copy any answer and check it against Google, ChatGPT, or anything else you trust. If it can't be verified, it's not worth believing.

RHINOSHIELD phone cases undergo independent SGS and TÜV testing. From material selection to R&D and production, we apply controls throughout the process. BPA, BPF, BPS and PFAS: Not Detected. The lab results speak for themselves.

Read the RHINO STORIES Research Notes →

Recycled content is only part of the story. How a case is designed also matters for what happens next. RHINOSHIELD uses a mono-material approach and modular design to support material recovery and recyclability, reducing the complexity of separating mixed materials and components at end of use. Designed with its next use in mind.

Read the RHINO STORIES Research Notes →

Not with RHINOSHIELD SolidX. Applicable models use 100% recycled plastic from recovered materials and contain ≥91% recycled content in the finished product, validated under UL ECVP 2809-2. Beyond recycled content, our in-house material lab tests strength, drop and durability performance, including material tested through six recycling cycles.

Environmental claims shouldn’t rest on ad copy—they should rest on evidence. Applicable SolidX models contain ≥91% recycled content, independently validated under UL ECVP 2809-2. Clear, traceable evidence that stands up to scrutiny.

Your turn. Join the loop.

Loop You In

Your turn. Join the loop.

Fast fashion made plastic disposable.
Together, let's make sure it never gets left behind.