CircularBlue｜Our Initiative to Reset the Ocean

In our previous article on plastic pollution and ocean crisis, we discussed how over 170 countries signed the historic declaration "Our Ocean, Our Future: United for Urgent Action" at the Nice Ocean Conference in France. This was more than diplomatic rhetoric, which was an urgent response to the escalating plastic pollution crisis and highlighted the pressing need for global plastic treaty negotiations.

However, this crisis extends far beyond international conferences. According to National Geographic, scientists have discovered plastic microparticles in human brain tissue. This means plastic has already penetrated our oceans and food chains, returning not only to our dinner tables but entering our bloodstream and reaching our most vulnerable organs. Research by the World Wildlife Fund (WWF) shows that globally, each person consumes approximately 5 grams of plastic weekly, which is equivalent to a credit card. Whether you're enjoying lobster at a fine restaurant in New York, savoring sushi in Tokyo, or dining on seafood along the Mediterranean coast, these invisible "plastic garnishes" have already quietly entered your body. This is no longer just an environmental issue, it's a living reality intimately connected to human health worldwide.

When plastic pollution becomes intimately linked with human health, the challenge lies in transforming international consensus into concrete action.

For RHINOSHIELD, the answer is CircularBlue, an experimental project dedicated to eliminating plastic legacy and the world's biggest robot vacuum for the ocean. It combines solar power, AI detection systems, and automated recovery technology to continuously collect plastic waste from the ocean surface, functioning like an ocean vacuum cleaner. This isn't just cleaning equipment; it's a comprehensive ocean protection system.

"How did RHINOSHIELD go from making phone cases to ocean waste recovery?"

This question is understandable. In our CircularBlue introduction video, our Founder/CEO Eric explains:
"Our brand essence is actually 'protection’. Beyond protecting products, protecting the planet is also within our scope."

This clear sense of responsibility and direction drives us to confront the ocean's plastic crisis directly. We work with plastic materials daily, giving us deeper insight than anyone into plastic's dual nature: it's both a durable material for protective devices and the most persistent pollutant in our environment.

When we precisely engineer plastic molecular structures in our laboratories, giving them the mission to protect phones, we also clearly see that companies creating plastic products should bear responsibility for managing plastic waste.

Therefore, extending from protecting personal devices to protecting our shared planetary environment is RHINOSHIELD's mission.

This floating platform, approximately half the size of a swimming pool, integrates multiple advanced technologies to form a complete ocean cleaning ecosystem:

• Solar Power System : Rooftop solar panel arrays provide round-the-clock clean energy, ensuring completely self-sufficient operation

• AI Intelligence Detection Network : AI drones conduct aerial patrols, precisely scanning for ocean waste

• Automated Recovery System : Surface vessels receive commands and navigate autonomously, executing precise waste recovery like maritime special agents

• Multi-function Operating deck: Central deck integrates water quality monitoring, daily maintenance, and personnel operations

• Floating Ocean Laboratory : Built-in advanced detection equipment continuously monitors water quality changes and marine ecosystem health

• Modular Stability Structure : Six-pillar support design ensures platform stability and weather resistance under various sea conditions

All systems can be operated from a unified control center, orchestrating a precision ocean cleaning operation.

For RHINOSHIELD, protection isn't just a product function, it's an ongoing responsibility.

From precision-engineered drop-proof phone cases to systematic ocean cleaning platforms, we're implementing an important idea: true protection should encompass the complete ecosystem from personal devices to planetary environment.
CircularBlue represents the natural evolution of this mission. When protection's definition expands beyond product functionality to environmental responsibility.

We're proving that corporate innovation can simultaneously solve business challenges and environmental crises, creating dual success in commercial and social value.

CircularBlue is just the beginning. This ocean island symbolizes a new corporate mindset: when we rethink the boundaries of "protection," innovation's possibilities extend infinitely. True protection has never been just about function.

It's mission, responsibility, and commitment to the future.

Join us in witnessing how protection extends from personal devices to the entire planet, redefining what protection means.

References & Sources:

1. National Geogaphic (Alarming levels of microplastics found in human brains). https://www.natgeomedia.com/science/article/content-17895.html (Feb. 4 2025)

2. CNN Health (the World Wildlife Fund (WWF): You could be swallowing a credit card’s weight in plastic every week). https://edition.cnn.com/2019/06/11/health/microplastics-ingestion-wwf-study-scn-intl/index.html (June 17, 2019)